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1 - Building trust and recognizing inner drivers - the theoretical foundations of profiling³.

               People  and  things  always  subjective  and  reject  everything
               negative.

               Social motive


                • Selflessness and altruism
                • Focus on the common good
                • Inner urge to help others
                • Interest in the welfare of people


               Core principle: A socially motivated individual is characterized by
               selflessness and generous giving in any form. In doing so, they
               analyze in advance whether the thing or person is actually worth
               it.


               Individualistic motif

                • Will to lead and leadership
                • Will to power
                • Competitive and positional thinking
                • Want to influence others
                • Striving for autonomy
                • Self-employment

               Core  sentence:  Individualistically  motivated  people  are
               characterized  by  positional  thinking  and  the  application  of
               leadership  strategies.  The  focus  is  on  their  respective  goal  -
               less on their fellow human beings.


               Traditional motif


                • Unbending loyalty to one's own tradition
                • Conformity thinking


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