Page 33 - Was Menschen wirklich wollen Lese-PDF für Biblets

Vogelhuber, Scheelen - What people really want

• Has firm convictions and unwavering principles
• Process thinking
• Strongly focused on search for meaning

Here our core sentence is: A person tending towards tradition is
ab- solutely loyal to the existing form of society and wants to
persistently convince others of their own model of thought. Their
outlook on life and conviction conform to the will to make great
sacrifices for this if necessary.

The first figure - see opposite - shows the arrangement of the
six drivers on the motivation wheel, the second figure - see
page 34 - the dimensions of the drivers, which are as follows:

• Theoretical driver: The dimensions are "instinctive" and
"intellectual".
• Economic driver with the dimensions "idealistic" and
"efficiency-driven".
• Aesthetic driver: The dimensions are called "objective" and
"harmonic".
• Social driver with the dimensions "selfish" and
"altruistic."
• Individualistic driver: The dimensions here are "co-
operative" and "power-oriented".
• Traditional Driver with the Dimensions
"open-minded" and "principled".

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