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THE POWER OF READING PEOPLE

to showcase their skills, achieve success, and assert their indepen-
dence. This taps into their drive and enthusiasm.

Tip 2 – Validate their need for recognition: Offer praise and allow
them to share their achievements, catering to their desire for domi-
nance. When assigning tasks, be specific and clear about your expec-

tations and give them the autonomy they crave in carrying out these
tasks. This not only satisfies their need for control but also supports
their independence.

Tip 3 – Incentivize with clear benefits: Motivate by highlighting
what they stand to gain from an initiative, such as the personal ad-
vantages of a customer campaign. It’s important to articulate the

benefits they will receive from their involvement. However, ensure
you inform them of any possible disadvantages to maintain trust
and respect.

Tip 4 – Provide direct and objective feedback in a congenial
way: When addressing issues or conflicts with a self-assured, red
employee who values status and prestige, your approach should

differ from how you would handle a more reserved and accommo-
dating individual. An assertive employee will clearly express their
disagreement. In such instances, stay focused on the facts, avoid any
kind of provocation, and support your stance with solid arguments.
Encourage them to consider alternative perspectives and brainstorm
different solutions.

Tip 5 – Encourage skill enhancement and interpersonal devel-
opment: A red employee often shows a keen interest in personal
growth, especially in training that hones their professional compe-
tencies. Programs that focus on interpersonal skills, communica-
tion, and similar areas are beneficial as they can help them refine

their social abilities. Such training should be as directly applicable to

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