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THE POWER OF READING PEOPLE

Overview: The Fiery Red Salesperson Style

Strengths:

• Self-confident and determined

• Perceived as an expert
• Likes to take on difficult customers

• Delivers concise and condensed presentations

• Enthusiastic with persuasive suggestions for solutions
• Excellent follow-up

Limitations:

• Aggressive and dominant nature can intimidate

customers
• Gets to the point too quickly, and relationship building
falls by the wayside

• Can become impatient and expects the customer to
understand everything

• High cancellation rate—harassed customer cancels the
purchase

• Often hijacks the conversation
• Will lose interest if the customer doesn’t present a

challenge

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