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THE POWER OF READING PEOPLE
interactions. Not every characteristic shown here may resonate with
you because other influencing factors can alter the expression of
these traits.
C D
Cautious Accurate Driving Determined
Careful Open-Minded Ambitious Competitive
Exacting Balanced Judgment Pioneering Decisive
Systematic Diplomatic Strong-Willed Venturesome
S I
Relaxed Predictable Inspiring Convincing
Passive Consistent Magnetic Poised
Patient Steady Enthusiastic Optimistic
Possessive Stable Persuasive Trusting
© TTI Success Insights 2024
Figure 4: Descriptors for the four “high” styles in the D, I, S, and C
dimensions, as described in TTI Style Insights® reports
The “Fiery Red,” High D Primary Style
Individuals with a high D primary style are highly goal-driven and
focused on achieving results. Known for their confidence and deci-
siveness, they exude authority and are often seen as experts in their
fields. They are action-oriented and quick to make decisions, and
they may push others to keep pace, occasionally coming off as asser-
tive or autocratic. They tend to be self-critical, striving for control
and precision in everything they do.
Such individuals might sometimes be perceived as aggressive due to
their impatience and direct approach. They may dominate discus-
sions or challenge colleagues to keep the upper hand in professional
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