Page 37 - Act! Marketing Automation User Guide

Act! Marketing Automation Training Guide Landing Pages

you wish to make sure that a specific field in your Act! database is always
completed with a certain value whenever any individual completes your webform.
Hidden fields cannot be mandatory fields.

 HTML: This allows you to create your own HTML block to be added to your
webform. This can be useful if you want to add any statements, subtitles or even
pictures and the like to your webform. Cannot be a mandatory field, and does not
map back to Act!.

 Label: Adds a label to your template. Similar to HTML in that it can be used to add
blocks of text to your webform, but in a much simpler way that does not require
any HTML knowledge. Cannot be a mandatory field, and does not map back to
Act!.

 Password: This type of field will automatically hide anything that is typed within it
by only displaying asterisks. Can be a mandatory field.

 Phone Number: Allows you to add a phone number in the US phone format. If
you do not wish to use this formatting, consider adding a Single textbox instead.
Can be a mandatory field.

 Phone Number (International): This field is not currently in use, if you add it to
your webform it will not appear when using the Landing Page. We recommend
simply using a Single Textbox instead.

 Radio Button List: Allows you to add radio buttons to your webform. A contact
may only choose to select one radio button. Can be a mandatory field.

 Single Textbox: This is the standard type of field that you can add to your forms
and allows contacts to type in their responses. Most of your questions will likely be
Single Textboxes. Can be a mandatory field.

 Slider: Allows you to add a sliding scale to your webform. You can configure the
value of each stage on the bar, so this could be a numerical values, or it could be
ratings such as Completely Agree, Mostly Agree, Partially Agree etc. Cannot be a
mandatory field.

 Star Rating: Allows you to add a rating system to your webform. This can be a
range of values (the default is 5 but you can change this between 2 and 10).
Cannot be a mandatory field.

 Time: Allows the contact to specify a time using the time console. Can be a
mandatory field.

In our example we will create a very simple form that asks for the contact’s name, email
address, and to have them indicate their interest in one of our products.

To begin with, go to the Actions menu and choose Add Control. Make sure Single
Textbox is selected, then click the Add Control button.

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