Page 34 - Act! Marketing Automation User Guide

Landing Pages Act! v21

This workflow design works in the same way as it does for the Drip Marketing campaign
designer that we will look at extensively later in the training, but we will cover the basics
now.

Whenever you are using the workflow designer, you must begin with a Start step, and end
with an End step. Every step in-between is one of the actions that will occur in the process.
So in the case of the example above, our workflow is only one step, completing a form. If
we wanted to, we could change this though, we could for example create a workflow that
contains multiple webforms to complete, or we could specific that once the webform is
completed, an activity will automatically be scheduled with the contact as well. Once we
have created our form we will look at adding these additional steps.

In order to create our form, click the Form step, choose Edit Form in the dropdown and
click Go.

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