Page 33 - Act! Marketing Automation User Guide

Act! Marketing Automation Training Guide Landing Pages

 Page Name: Add in a name for your Landing Page so that you can easily identify
it amongst any others you might create. As mentioned, if you use multiple
databases it would be a good idea to use the database name you are working
within as part of the Landing Page name.

 Smart Tags: Smart Tags allow you to easily search for a particular Landing Page
in your list. This becomes more valuable the more Landing pages you have
created.

 Page Type: There are two options available here:

o My Website (CMS, WordPress, html) – This option allows you to make
use of an existing webform that you might have on your own website. So
for example, if you have a webform allowing contacts to sign up for a trial
of your products, you could use a landing page to siphon those details of
any sign ups into your Act! database. We will discuss this method later in
the training.

o Page Designer – This option allows you to create a “stand-alone” webform
that you could use anywhere rather than relying on pulling data from a pre-
existing form. This is the method we will discuss initially.

 Select Skin: This is where we can choose the Landing Page template that we
created earlier. This is why it is best to create that skin first before getting to this
step.

 Notifications: Add any email addresses here to receive an instant notification
whenever a contact completes your form.

 Auto-Response: Once a contact complete the form, they can automatically be
added to an AMA marketing campaign without any further interaction from yourself.
This is useful for “Thank you for registering” responses, or could be used to
promote a specific product or service that all contacts who have completed this
specific Landing Page would be interested in.

 Allow Duplicates: Allowing duplicates means that the same person could fill in
the form multiple times, and each time a new contact in Act! would be created. We
recommend that you do not allow duplicates typically.

 Assign Contact To: Once the contacts are created in Act! they will be assigned
to the user that created the Landing Page by default. If you would prefer to assign
newly created contacts to a specific Act! user, you can make your selection here.

Once you have completed all of the fields, click the Create button in the top right corner.

This will show you the workflow for your Landing Page which will look like this:

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