Page 10 - Branding Guidelines

ADDING OUR POSITIONING LINE 10

In corporate and permanent fixtures, Secondary relationships
such as stationery and fascias, we use our The Positioning Line should be scaled to fit to the top
positioning line. and bottom of the x-heights in the Brand Marque.

The positioning line should be scaled to fit
to the top and bottom of the x-heights in the
Brand Marque.

PIONEERS OF THE X
STORYTELLING IMAGE X

Hero relationship
Ideal as a stand alone graphic such as at the
beginning of a presentation, or on over sized Centered
items such as display stands.

The scale of the two items can vary.

Ranged left Ranged right

PIONEERS OF THE
STORYTELLING IMAGE

PIONEERS OF THE PIONEERS OF THE
STORYTELLING IMAGE STORYTELLING IMAGE