Page 7 - Branding Guidelines
P. 7
BRAND MARQUE 7
OUR SECONDARY LOGO
Our Secondary Logo is about capturing the Black In use as a framing device
spirit of the brand.
It builds on the framing device concept,
and is used creatively to focus in on imagery.
See examples opposite.
It should be used confidently, and given
freedom to interact with photography.
The Secondary Logo is intended for creative
applications, such as campaign work and
environmental branding, where emphasis on
imagery needs to shine through.
We do not add individual locations to a Brand
Marque, or interfere with it in any way. White Out
Care must be taken to ensure legibility.
Please note: If locations are required on special items,
the name should remain at a sufficient distance from
the logo, so as the two items feel independant from
each other.
Please refer new examples to the Brand Team.
