Page 12 - Branding Guidelines

OUR TYPOGRAPHY 12

Primary Typefaces Typography examples:
This is a common thread that links our
communications. Our primary typeface is DIN.
It is used in all Caps for headlines and where
emphasis is needed. Upper and lower case is used
for Body Copy.

Secondary Typefaces
These should only be used for specific campaigns,
selected because of their relevance to the subject CAPS HEADLINE
matter and style of campaign material. (See pg 22) 24PT / 27PT PIONEERS OF THE

REGULAR STORYTELLING IMAGE
Our preferred weights:
DIN REGULAR
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890 !@£$%^&*()_+={}”?
BODY COPY IN Your Venture experience starts with a fun and
SENTENCE CASE memorable photoshoot, and ends with a choice
DIN MEDIUM DIN REGULAR
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm 10PT / 13PT of beautifully captured photographs.
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz CAPS SUB HEADINGS FIND OUT MORE ABOUT YOUR
1234567890 !@£$%^&*()_+={}”? DIN REGULAR PHOTOGRAPHIC SESSION BY VISITING:
10PT / 13PT VENTUREPHOTOGRAPHY.CO.UK

AVAILABLE WEIGHTS:
DIN Light
DIN Regular
DIN Medium
DIN Semibold
DIN Black
PC AND MAC SYSTEM FONT
Please note: Web and Microsoft typeface is Arial and should
also be used where our primary typeface is not available.