Page 8 - Branding Guidelines
P. 8
BRAND MARQUE - LOGOTYPE 8
In exceptional circumstances our Brand Marque Black
can break-out of the square, and be used as a
stand alone Logotype. It should only be used as
shown here and not reconfigured in any way.
It should always appear reversed out of a black
or white background, as this is taking the place White Out
of the absent square.
The most likely use of this will be where
maximum impact and legibility from a
distance is required, such as display items
and studio fascias.
Where possible it should be used in conjunction
with our Brand Marque - as shown in the visual
below - or the Hallmark. (see pg 11)
LONDON
PIONEERS OF THE NEW YORK
STORYTELLING IMAGE HONG KONG
HERE
AND BEAUTIFULLY
DELIVERED
STORIES
TOLD
