Page 40 - MINISTRY OF CULTURE PR REPORT - MARCH 2025

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4/2/25, 11:39 AM Min stry launches ‘Read ng Ambas sad ors Ini i at ve’
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Min istry launches ‘Read ing Ambas sad ors Ini ti at ive’
The ini t i at ive aims to cul t iv ate a cul ture of read ing by id ent i f y ing influ en t ia l fig ure s as ment ors and lit er acy advo c ate s
Gulf Today · 31 Mar 2025 · Staff Reporter

To mark the con clu sion of Read ing Month 2025, the Min ist r y of Cul ture (MO C) con clud e d the Nat iona l Read ing Month 2025 w ith the launch of the Read ing
Amb as s ad ors Ini t i at ive, in col lab or a t ion w ith the Supreme Coun cil for Moth er ho o d and Child ho o d, and the Fe d era l Youth Author it y.

This ini t i at ive aims to cul t iv ate a cul ture of read ing by id ent i f y ing influ en t ia l fig ure s as ment ors and lit er acy advo c ate s.
Through their ef forts, MO C se eks to emp ower com munit ie s, encour ag ing a ll seg ments of so ci et y to integ rate read ing into their d aily live s.
The inaug ura l e di t ion of the ini t i at ive fea ture s Read ing Amb as s ad ors care fully sele c te d across four main cat egor ie s: w riters and pion e ers, youth, volun te ers, and
chil dren.
The se amb as s ad ors w ill play a cru cia l role in fos ter ing read ing habits w ithin the com munit y by launch ing and imple ment ing imp ac ful ini t i at ive s across vari ous
chan nels.
Ad di t ion a lly, they w ill act ively pro mote b e st prac t ice s and share suc ce ss stor ie s that inspire a cul ture of habitua l read ing.
To fur ther emb e d read ing as a d aily prac t ice, the amb as s ad ors w ill pro p ose innov at ive proje cts and t ake an act ive role in their imple ment a t ion at Mo c-af fil i ate d
lib rar ie s and cent re s.
The Supreme Coun cil for Moth er ho o d and Child ho o d’s p ar t i cip a t ion in this ini t i at ive fol lows its announce ment of Emir at i Chil dren’s Day 2025 theme “ The Right
to Id en t it y and Nat iona l Cul ture.”
The theme refle cts the imp ort ance of inst illing the prin ciple s of nat iona l id en t it y among chil dren and youth, enhan cing their abil it y to engage w ith, con t rib ute
to, and ex pre ss their cul tura l her it age, while b ol ster ing their pro fi ciency in the Arabic lan g uage, which is a corner stone of their id en t it y.
By advan cing this theme, the Coun cil a lso se eks to encour age Arabic read ing, st reng th en ing chil dren’s con ne c t ion to their nat ive lan g uage while fos ter ing lo ca l
cul tura l and know le dge exchange across dif fer ent g roups of so ci et y.
This ef fort a lso sup p orts the pre ser va t ion of the UAE’S key cul tura l arte f acts like p o et r y, pro verbs, w is d om, and t ra di t iona l arts, a lig n ing closely w ith the vis ion
and go a ls of the Read ing Amb as s ad ors Ini t i at ive.
Com ment ing on the ini t i at ive, Mub arak A l Nakhi, Und er se c ret ar y of the Min ist r y of Cul ture, reaf firme d the MO C’S unwaver ing com mit ment to pro mot ing read -
ing through the con t inu ous d evel op ment and imple ment a t ion of cre at ive, sus t ain able ini t i at ive s.
The se ef forts a lig n w ith the UAE’S vis ion of p os i t ion ing read ing as a cat a lyst for pro g re ss and sus t ain able d evel op ment.
He emphas ise d that such ini t i at ive s refle ct of the w ise lead er ship’s stead f ast b elief that read ing is the corner stone of know le dge acquis i t ion and sci ent ific
advance ment, as well as a key driver of the nat ion’s com p et it ive ne ss and pro duct iv it y.
A l Nakhi ad d e d that MO C firmly b elieve s that fos ter ing a cul ture of read ing is a share d re sp ons ib il it y, re quir ing act ive sup p ort and p ar t i cip a t ion f rom a ll se c tors
of so ci et y.
Encour ag ing read ing as a d aily habit is not only an indi vidua l end eav our but a lso a col le ct ive dut y of inst i tu t ions and com munit ie s.
Through this ini t i at ive, the Min ist r y aims to cul t iv ate role mo d els who lead by ex ample, cel eb rate the ongo ing ef forts of influ en t ia l fig ure s d e d ic ate d to pro mot -
ing read ing, and show case the amb as s ad ors’ suc ce ss stor ie s and b e st prac t ice s in integ rat ing read ing ever y d ay life.
The min ist r y, in col lab or a t ion w ith the Supreme Coun cil for Moth er ho o d and Child ho o d and the Fe d era l Youth Author it y, w ill provid e full sup p ort to the Read ing
Amb as s ad ors and high light their ef forts across vari ous me dia chan nels.
In ad di t ion, the min ist r y w ill d e s ig nate cre at ive areas w ithin its Cul tura l Cent re s and lib rar ie s, of fer ing amb as s ad ors a pla form to pre sent their proje cts and share
their ex p er i ence s in fos ter ing a cul ture of read ing.
An annua l forum w ill a lso b e held at the end of each year to show case the achieve ments of the Read ing Amb as s ad ors.
The inaug ura l e di t ion of the ini t i at ive fea ture s dis t in g uishe d fig ure s in the Writers and Pion e ers cat egor y includ ing includ ing Dr Sheikha Shamma Bint
Mohamme d Bin Kha lid A l Nahyan, Chair p er son of the B o ard of Dir e ct ors of the Sheikh Mohamme d Bin Kha lid A l Nahyan Cul tura l and E du ca t iona l Inst i tu t ions.

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