Page 41 - MINISTRY OF CULTURE PR REPORT - MARCH 2025

4/2/25, 11:39 AM Latest News

To Foster a Sustainable Reading Culture Ministry of Culture Launches ‘Reading
Ambassadors Initiative’

02/04/2025

Abu Dhabi, March 30, 2025: To mark the conclusion of Reading Month 2025, the Ministry of Culture (MOC) concluded the National Reading Month 2025 with the launch of the Reading
Ambassadors Initiative, in collaboration with the Supreme Council for Motherhood and Childhood, and the Federal Youth Authority. This initiative aims to cultivate a culture of reading by
identifying influential figures as mentors and literacy advocates. Through their efforts, MOC seeks to empower communities, encouraging all segments of society to integrate reading
into their daily lives.
The inaugural edition of the initiative features Reading Ambassadors carefully selected across four main categories: writers and pioneers, youth, volunteers, and children. These
ambassadors will play a crucial role in fostering reading habits within the community by launching and implementing impactful initiatives across various channels. Additionally, they will
actively promote best practices and share success stories that inspire a culture of habitual reading. To further embed reading as a daily practice, the ambassadors will propose
innovative projects and take an active role in their implementation at MOC-affiliated libraries and centres.
The Supreme Council for Motherhood and Childhood’s participation in this initiative follows its announcement of Emirati Children’s Day 2025 theme ‘The Right to Identity and National
Culture’. The theme reflects the importance of instilling the principles of national identity among children and youth, enhancing their ability to engage with, contribute to, and express
their cultural heritage, while bolstering their proficiency in the Arabic language, which is a cornerstone of their identity.
By advancing this theme, the Council also seeks to encourage Arabic reading, strengthening children’s connection to their native language while fostering local cultural and knowledge
exchange across different groups of society. This effort also supports the preservation of the UAE’s key cultural artefacts like poetry, proverbs, wisdom, and traditional arts, aligning
closely with the vision and goals of the Reading Ambassadors Initiative.
Commenting on the initiative, His Excellency Mubarak Al Nakhi, Undersecretary of the Ministry of Culture, reaffirmed the MOC’s unwavering commitment to promoting reading through
the continuous development and implementation of creative, sustainable initiatives. These efforts align with the UAE’s vision of positioning reading as a catalyst for progress and
sustainable development. H.E. emphasized that such initiatives reflect of the wise leadership's steadfast belief that reading is the cornerstone of knowledge acquisition and scientific
advancement, as well as a key driver of the nation’s competitiveness and productivity.
His Excellency added that MOC firmly believes that fostering a culture of reading is a shared responsibility, requiring active support and participation from all sectors of society.
Encouraging reading as a daily habit is not only an individual endeavour but also a collective duty of institutions and communities. Through this initiative, the Ministry aims to cultivate
role models who lead by example, celebrate the ongoing efforts of influential figures dedicated to promoting reading, and showcase the ambassadors’ success stories and best
practices in integrating reading everyday life.
The ministry, in collaboration with the Supreme Council for Motherhood and Childhood and the Federal Youth Authority, will provide full support to the Reading Ambassadors and
highlight their efforts across various media channels. In addition, the ministry will designate creative areas within its Cultural Centres and libraries, offering ambassadors a platform to
present their projects and share their experiences in fostering a culture of reading. An annual forum will also be held at the end of each year to showcase the achievements of the
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