Page 70 - Issue 43
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              (PHOTO CREDIT: PATRICK JOHNSON)           &


























             It is hardly commonplace           redemption on the other
             for hip-hop and rock to become     side of addiction. Who
             bonded bedfellows. And it takes a   can forget the indelible
             crafty vision to mesh the disparate   chorus: “I don’t ever
             musical species in a way that begets   want to feel, like I did that day/
             fi re and ice in a single song.     Take me to the place I love, take me
               “Under the Bridge,” the 1992     all the way.”                      ‘Under the Bridge’ might
             global hit from Red Hot Chili        Now press reset. Imagine the     save some lives and inspire a
             Peppers, is a moody, potent exposè   enduring song with commanding    new generation,” says Jared Lee
             about alienation, despondency and   lyrical verses—cogent and again   Gosselin, Partner of 1520 and
             the search for one’s truth.        charged with strife—accompanied    producer of the track. His pedigree
             Lead singer Anthony                by the Chili Peppers’ chorus       includes production credits for
             Kiedis penned                      loaded with 8-cylinder gusto via a   Velvet Revolver, Serj Tankian,
             the platinum-                       fl aming, fi erce female vocal. Meet   DMC, Macy Gray, India.Arie, KRS-
             selling song                        Chino XL and Rama Duke, both      One and Musiq Soulchild. In 2013,
             as he found                         partnering with independent       Gosselin was awarded a Latin
                                                 music label 1520 Entertainment.   Grammy for Beto Cuevas’ album
                                                 “Under the Bridge” is, in fact, the   “Transformacion.”
                                                  launch single for the company,     In fact, because of the unsettling
                                                  which aims to release a new      theme of “Under the Bridge,” 1520
                                                           single from its eclectic   is working to make its mark on
                                                              roster each month    local communities. The label is
                                                                 throughout 2017.  contributing a portion of the song’s
                                                                      “We hope     revenues to the California-based
                                                                     that our      Action Family Foundation, which
                                                                       hybrid      works with youth and their families
                                                                         version   to resolve issues related to drugs,
                                                                          of       alcohol, sex and gangs.
                                                                                     The inspiration for this modern
                                                                                   version of “Under the





             70     RAT ROD MAGAZINE ISSUE FORTY-THREE



         68x71 artists profile.indd   70                                                                       4/5/17   1:49 PM
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