Page 26 - DIGITAL ECONOMY

customer to purchase an item right off without having to add the item in the basket before purchasing.
Therefore, there’s time saving. Basket or cart is used to help the user chose between which item interest
them to buy, letting the user know the total cost of the item in the basket –there is time consuming.
Using the Wish lists, a user is able to share the item with friends and family as an idea or suggestion for a
birthday or Christmas gift.

EASE OF NAVIGATION
Easy to return to the Homepage Navigation bars or buttons

Combo box drop down menu

Information is displayed

Amazon search engine has a combo box that you can jump from page to page during searching. The
combo box displays information about what to look for on Amazon. It displays all the product item
Amazon has, so that you can quick select on the type of item you are looking for. It is quite fast and not
many information are displayed, which allows you to find what you are looking for within a second.
There are navigation bars or buttons which direct you to another page. For instance, during the
registration or login or Gift cards, Amazon has navigation links on the tittle bar that direct you to
another page and allows you to perform a task within a second. It is always easy to return to the home
page. Amazon has link or hyperlink ‘amazon’ –home page, to all the pages so that you can go back to the
home page quickly and faster to look for what is on stock. There is a site map on the title bar, linking the
homepage to other pages (Account &List, Orders, Try Prime, etc.)
Effectiveness of Multimedia Features

Amazon.com doesn’t have a specific background sound, video or animation, but they do have video
(background video) on their gaming page. It plays manually and it always appears on the page. Plugins
are required if there is no speakers. There are pictures on the homepage, but it doesn’t always appears
when the page is refreshed or reloaded. Fast connection is not always required to load the pictures.
Fast connection is required to load the advertising images. In some transactional websites, there are
pictures and sounds that always appears when the page is refreshed or reloaded.

Colors and Fonts

The background color and the color of the items are clearly visible and easy to read or view by people.
The color code is suitable for even color blind people. Sometimes pointing the cursor on the combo box
or the navigation buttons causes different colors to appear; blur vision. Certain fonts may not appear on
certain computers because either the business, Amazon, is missing the CSS style sheet in html, on their
transactional pages or the computer user may have not installed CSS file properly on their computers.