Page 21 - DIGITAL ECONOMY

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ACCESSIBILITY
The title text format is designed

People with different screen to suit all different age groups.
resolutions can access Amazon Disable people can read the title
or the header text without
without any difficulties. It works
perfectly on 32, 64 bits screen difficulties. The color choice is
resolutions or HD. good for people with sight
problems.

The item description text is
small. Customers with eye
disabilities will find it
difficult to read the text.

The item image is
large enough to suit
shortsighted.

METHODS OF CAPTURING CUSTOMER INFORMATION
Why do Amazon collects customer information?

Capturing customer information is important to businesses. It helps the business company to improve
their transactional websites. The information collected helps to improve the buying and selling of the
company’s products. It is also a good idea for dealers to review their customer touch-points to check for
opportunities to confirm customer details and perhaps add more depth. For example, if you provide a
yearly reminder for MOT’s via post you could easily include a form requesting an up to date mobile
phone number and email address. These can then be used to contact clients in future to promote offers
and services in order to increase profits. The information captured or collected from a customer,
Amazon uses these data information to advertise their products, sending voice mail or SMS or emails to
customers about their new cheap items in stock. It’s a great opportunity for Amazon to know what
customers or other business companies think of the products or customer services, and if anything they
could do to improve their customer service, to make the best sales to customers.

OVERT METHODS
Overt method is method of study or research to find out the behavior of a customer in a business
partnership, as to what the customers think, their opinions about the growth or a change in the
business. In registration and other feedbacks, overt methods are used in Amazon.com or other

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