Page 16 - DIGITAL ECONOMY

TECHNIQUES TO ENTICE AND RETAIN CUSTOMERS

ADVERTISING

Amazon other than Ebuyer has got few
advertising sites that advertises its own
products, for instant, ‘Black Panther
the Album’ is a movie song which
amazon is advertising on its own
website. Customers who are interested
can click on it which will direct them to
Advertising Black amazon’s music sales. The music was
Panther music album produced by an American rapper and
songwriter, Kendrick Lamar & The
Weeknd & SZA. I has an unlimited streaming. The song is formatted in MP3 which cost $9.49, Audio CD
which cost $11.99 and lastly, a Vinyl which cost $34.98. Customers who wish to listen to the music can
buy in MP3, Audio or Vinyl format.

It has also got an advertising site called ‘East done (eastdane.com)’, which was launched in 2013 as the
brother site to Shopbop.com. It sells clothes, shoes, bags and other accessories. East Dane is a division
of BOP LLC, a wholly owned subsidiary of Amazon.com. With that kind of internet manpower comes a
global perspective and an unparalleled customer focus, making East Dane a truly unique online
destination.

Ebuyer has got lots of advertising sites that also advertises its own products, for instance, their gaming
site. They advertise their new games, customers who are interested in gaming can click on the banner
which takes them to their gaming site. They also sell electronic accessories and gaming videos to help
customers decide which game will be good or will excite them.

SEACH ENGINE RANKINGS
Amazon’s search engine ranking is increasing due to high rise in customer ranking. A manufacture of
new product may increase the search engine ranking because every customer when to search and
evaluate the price of a new product. For instance, when IPhone 7 was introduced, a lot of customers and
audiences search the item hourly. This helps to increase the search engine rankings. Young adult uses
the search engine more than older people. The ecommerce SEO community is ignoring a huge
opportunity by focusing almost exclusively on Google. But Google is the biggest search engine. Actually,