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c02demandandsupplyanalysis.qxd  6/14/10  1:39 PM  Page 26

                 2                   DEMAND AND SUPPLY
























                  2.1                ANALYSIS
                  DEMAND, SUPPLY, AND MARKET                       APPLICATION 2.1  The Valentine’s Day Effect
                  EQUILIBRIUM                                      APPLICATION 2.2  A Computer on Every Desk
                                                                     and in Every Home
                  2.2
                  PRICE ELASTICITY OF DEMAND                       APPLICATION 2.3  How People Buy Cars: The
                                                                     Importance of Brands
                  2.3

                  OTHER ELASTICITIES                               APPLICATION 2.4  How People Buy Cars: The
                                                                     Importance of Price
                                                                   APPLICATION 2.5    Coke versus Pepsi
                  2.4
                  ELASTICITY IN THE LONG RUN                       APPLICATION 2.6  Crude Oil: Price and Demand
                  VERSUS THE SHORT RUN

                  2.5

                  BACK-OF-THE-ENVELOPE                             APPLICATION 2.7  What Hurricane Katrina Tells Us
                  CALCULATIONS                                       about the Price Elasticity of Demand for Gasoline
                                                                   APPLICATION 2.8  The California Energy Crisis
                  APPENDIX
                  PRICE ELASTICITY OF DEMAND
                  ALONG A CONSTANT ELASTICITY
                  DEMAND CURVE



                  What Gives with the Price of Corn?

                  Corn is one of the most important agricultural products in the United States. It is used to make many
                  food and industrial products we encounter in our daily lives, such as corn oil, sweeteners, and alcohol.
                  In recent years, especially with increasing prices of gasoline and oil, it has attracted increasing attention
                  because it may be used to produce the fuel ethanol.

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