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you can also add keywords after that. Due to a bug in previous versions of Internet Explorer, it was

common believe that the purpose of the Alt tag was to display text in a tool tip when you held your
mouse cursor over it, this is incorrect, and the bug has been patched for current versions of IE.

Example Site:

On an image depicting a tropical bush you could set the alt attribute to: "Exotic plant maintained by
SupaGreen Exotic Landscaping". The information is true, and usable, but it also includes the 3

keywords / keyphrases, including the company name.

Let's break down the keyword density in this one alt attribute: "Exotic plants maintained by
SupaGreen Exotic Landscaping" - total words: 6 (most search engines will drop "by" since its so short
and common)

SupaGreen Exotic Landscaping: 50%

Exotic plant - density: 33.33%
Exotic Landscaping: 33.33%

SupaGreen: 16.67%

maintained:16.67%

Those are some amazing density values for some excellent keywords, and maintained isn't a bad
additional keyword either. Always make sure you strip out any words that aren't needed, this is a %'s
game, so you want as little fluff as possible. While it might be tempting to use something like:
"Beautiful exotic plant maintained by SupaGreen Exotic Landscaping" look what that would do to the

density:

SupaGreen Exotic Landscaping: 42.86% (-7.14%)

Exotic plant - density: 28.57% (-4.76%)

(Exotic Landscaping: 28.57% (-4.76%)

SupaGreen: 14.29% (-2.38%)

maintained: 14.29% (-2.38%)

One single word placed with the best of intentions can have a negative effect on your keyword
density for that item. You want to get in the practice of being as efficient as possible in every

possible way.