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Technology Talks

Dr. Yvonne Lutsch Dr. Yvonne Lutsch is Director of Technology Scouting and Business Development for Bosch
Automotive Electronics in North America, located in the heart of Silicon Valley, Palo Alto. Her
Director of passion is to create and foster innovation within Bosch, acting as a mentor in internal and
Technology external startup activities. Her team’s focus is to identify startup companies, disruptive
Scouting and technologies, business models, or partnerships which have the potential to create significant
Business value to future products of the Automotive Electronics Division. The division develops, produce,
Development and sells microelectronic products and services in the automotive, light electrical mobility,
consumer sensors and IoT space. In addition, her mission is to identify new business opportuni-
Robert Bosch LLC ties and develop strategic partnerships. Prior to this position Yvonne was Director of Quality
Management and Methods at Bosch Sensortec - a subsidiary of Robert Bosch GmbH, Germany
- with global product quality responsibility. Before that she worked in different areas in MEMS
engineering and quality management within Bosch. Yvonne received a diploma in experimental
Physics from University of Siegen, Germany, and holds a PhD in Applied Physics from University
of Tuebingen, Germany.

Challenges and Opportunities of Cooperating with Fast Moving Startups in the Automotive
Space

Abstract
This talk will give an overview of the current trend of cooperating and partnering between
automotive players like OEM and Tier 1 and startups or other newcomers in the field of
autonomous, connected and electrified vehicles. Challenges and opportunities will be
discussed; on the one hand we have huge chances to learn and benefit from each other, on the
other hand there are hurdles to overcome, such as different speed, culture, mindset and
risk-taking. Some real world examples and best practices will be shared during the talk.

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