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“Innovation is the ability to see change as an

opportunity – not a threat” - Steve Jobs

Innovation is not about boiling the ocean. It’s about
small things that make a big difference. It’s an
approach, the ability to embrace change,
underpinned by the courage to tread unchartered
territory. It’s an opportunity you give yourself to set off Rajesh Subramaniam,
on an adventure and be a trailblazer, leaving behind a Managing Director and
legacy of your achievements. Chief Executive Officer

Had it not been for the inherent desire to be different
from the rest - we would not have gone beyond
innovations like the Telegram and the Morse Code. It’s
good to follow the norm but revolutionary ideas
seldom toe the line. Visionaries, inventors, explorers Innovation is a mindset: an approach that
and their ilk traversed unfamiliar and inhospitable challenges the status quo, questions
terrains to explore, seek answers to the zillion stereotypes and is a collective will to
questions whirring in their heads.
create new pathways. I urge each one of
This intrinsic drive to get better at what we do and you to look at everything through a fresh
create new pathways is what led to the creation of lens. It’s because innovation is a gradual
firstInnovate; a platform that provides an opportunity synthesis of ideas, observations, evaluations
to every Firstsourcer to showcase their creativity.
and inferences; the more you learn and

Innovation is not new to us at Firstsource. It has been a absorb, the more you challenge yourself
part of our culture and underpins our corporate to explore the unexplored, to tread the
Values, ASPIRE. ‘road not taken’