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Stay Ahead 06

Stay Ahead

Our journey from a 'Trusted Partner' to a 'Transformation
Partner' has put us on an accelerated growth
trajectory. As a result, we have graduated from a pure
BPM player to technology - driven BPM entity.

As an organisation, we have emerged stronger and
resilient. Our world-view has expanded. Seasoned by
time, enriched by experiences and toughened by
challenges, we have never lost sight of our core
objective of building a company that enables our
stakeholders. Confident of our capabilities and our
people, the brand refresh is an endeavour to Employees – As emerging technologies are integrated
revitalise the narrative. into the workstreams, Firstsourcers get an opportunity to
re-skill and stay relevant to address future requirements.
The new brand positioning, 'Stay Ahead' holds within
it the promise of growth and progress for the
stakeholders. Clients – As a brand custodian of Fortune 500 and
FTSE 100 companies, we focus on devising pinpointed
strategies to help clients to stay ahead of the curve.
FirstWorld goes mobile

And now, with the corporate Intranet being accessible, Shareholders – We believe in delivering superior value
outside of office network, you can get company - wide to our shareholders over a period of time and will deliver
updates on the go! on the faith they repose in us.

Communities – As a responsible corporate citizen,
we are committed to make a difference to the communities
around us. Hence, to enable them to stay ahead, we lead
and support several CSR initiatives on an on-going basis.

The brand comes alive through

different elements: the logo,
positioning statement and the new
visual identity

To know more,
download the brandbook

Stay Ahead

The o cial guide to the Firstsource brand