Page 402 - Wordsmith A Guide to College Writing
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your purpose. However, if you are writing about a process of more
               limited interest, you may find it useful to motivate a specific audience

               and explain the value of or reason for the process.




               When you are motivating a specific audience, think about who might

               find your process useful. If you are writing about study strategies, your

               target audience would be students. If your topic is “choosing a day-
               care center,” your target audience would be parents of young children.

               Once you have identified your audience, think about how the process

               will benefit that audience. Readers are more likely to be motivated to

               read your essay if you can show them that the process has value for

               them.



                Example of Introduction to Motivate




                Choosing the right day care for your child can mean the difference

               between a happy child who looks forward to the fun and friends at day

               care and a child who hangs back in the mornings, reluctant to leave
               the house. A child’s attitude toward day care is often a precursor to

               his or her attitude about school. Because the choice of day care is

               so vital, it pays to know what to look for in a day-care center.






               Concluding the Process Essay






               The conclusion of a process paper should answer the question, What

               is the value of the process? If your paper is a “how-to” process paper,
               the answer to the question may motivate the reader to carry out the
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