Page 279 - Using MIS

P Art 3

Using IS for

Competitive

Advantage

In the previous six chapters, you gained a foundation of IS fundamentals.
In Chapters 7–12, you will apply those fundamentals to learn how organizations use
information systems to achieve their strategies. Part 3, Chapters 7–9, focuses on
application of IS; Part 4, Chapters 10–12, focuses on management of IS.

Chapters 7–12 are introduced using a cloud-based, mobile application for the
healthcare industry. To my knowledge, the system described here does not yet exist.
However, it is entirely plausible, may be an excellent entrepreneurial opportunity, and
features some of today’s most exciting emerging technology in one of today’s most
important industries.

The figure on the next page shows the major
actors involved in this system, which we
will call Performance Recording, Integration,
Delivery, and Evaluation (PRIDE). Using
Collaboration PRIDE, exercise workout data is collected
1
from devices that conform to the ANT
FBA protocol, which is a personal network
Source: Nongkran_ch/iStock/Thinkstock/Getty Images; Christopher
PRIDE Systems communications protocol implemented
NOAH JACOB SOPHIA EMILY ETHAN
by exercise equipment such as treadmills,
stationary bikes, heart monitors, footpads,
miles 12 10 13 8 9
calories 240 185 330 125 150 and the like. Using this protocol, data is
minutes 45 40 50 35 38 transmitted from exercise devices to the
Office 365 Internet, either via a local area network or
via a cell phone. That exercise data is then
stored in a cloud database.

Futcher/E+/Getty Images Jobs! Once the data is stored in the cloud,
individuals, healthcare professionals, health
clubs, insurance companies, and employers

Google+ vs. Facebook 1 See www.thisisant.com.
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