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their  digital  identities  at  multiple  SaaS  providers;  this  is  also  known  as

               single sign-on (SSO). Social networks such as Twitter and Facebook have
               proven  to  be  convenient  identity  providers  on  the  Internet,  as  shown  in
               Figure 3-8. Some SaaS providers even facilitate the use of company-identity
               credentials,  such  as  those  residing  in  Microsoft’s  Active  Directory.  This
               would allow users to authenticate with their corporate credentials and gain
               access to cloud services without a separate username and password.




               FIGURE 3-8   Twitter and Facebook acting as identity providers for relying
               party applications




































               Standardization
               Organizations adopting the cloud should select providers that perform the
               right  amount  of  standardization  on  the  types  of  services  that  are  used.
               Properly       used,      standardization       improves        interconnection       and

               interoperability between services. Standardization should be part of a cloud
               customer’s  exit  strategy;  standardized  service  configurations  might  be
               exportable  from  one  provider  and  importable  to  another.  However,  when
               overdone, standardization restricts innovation.
                  Vendor  lock-in  occurs  when  cloud  provider  solutions  use  proprietary
               settings and tools instead of widely accepted standards. Cloud customers
               should look at standardization in their cloud provider offerings. An example

               might be a PaaS provider allowing developers to build web services that



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