Page 116 - Introduction to Business
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90      PART 1  The Nature of Contemporary Business


            Chapter Questions                                   crude oil output.” What is OPEC? How does a cut
                                                                in OPEC’s output impact U.S. gasoline prices?
         1. Should business really care what a government’s  2. Airbus, the European aircraft manufacturer, has
            economic policy goals are? Why? What are the        strengthened its lead over Boeing for leadership in
            implications for business?                          the global civil aerospace industry by winning
         2. Four major policy tools to manage the economy       more aircraft orders. What is Airbus’s nationality,
            are discussed in this chapter. Each policy tool has  and what is the most daring venture it is currently
            its own implications to business. Analyze in detail.  undertaking? What is Boeing’s response to Airbus’s
         3. Explain the three major reasons why consumers       venture?
            would prefer to live in countries that participate in  3. Wal-Mart, the world’s largest company in terms of
            free trade.                                         sales revenue, is on a global expansion spree. Wal-
         4. Compare the theories of absolute and comparative    Mart either builds brand new stores or purchases
            advantage.                                          existing stores overseas to meet its growth ambi-
         5. Given the fact that free trade is the best form of  tions. What is this form of international business
            transacting business between countries, why do      activity called? How would you rationalize Wal-
            countries impose trade barriers? What are the       Mart’s strategic move?
            major forms of barriers to trade? Explain fully.
         6. What is the difference between foreign direct
            investment and foreign portfolio investment?        Web Assignments
         7. What is the foreign exchange market? What is an
            exchange rate and how is it determined in a free  1. Visit O.I. Corporation’s website, www.oico.com,
            market system? Differentiate between the floating,  surf that website, and determine what size busi-
            managed floating, and fixed exchange rate           ness it is, what types of products it makes, and
            systems.                                            where its major markets are located. How competi-
         8. Trace the history of globalization from the fifteenth  tive is O.I. Corporation and what intrigues you
            century.                                            most about O.I. Corporation?
         9. Explain the stages of regional integration and   2. Visit Unilever’s home page, www.unilever.com,
            highlight the major pros and cons of regional       and determine the nationality of this company.
            integration.                                        What is Unilever’s major business? List the various
        10. Explain the major ways for firms to get involved in  brands of products (by category) that it sells in the
            international business. What is the trade-off firms  United States.
            should consider before they get involved with any  3. Visit Cemex’s website, www.cemex.com, surf that
            particular form of international business activity,  website, and determine the line of business of this
            and why should they consider it?                    company, the company’s main business strategy,
        11. What are multinational enterprises (MNEs)? What     and how this company managed to become the
            are the factors that motivate MNEs to venture       most efficient and profitable in its industry.
            overseas? Describe two major avenues by which    4. Visit Infosys’s homepage, www.infosys.com, and
            MNEs expand their overseas operations.              answer the following questions: Where are Infosys’s
                                                                corporate and U.S. headquarters located? What is
                                                                the company’s main line of business and where
            Interpreting Business News                          (which country) does its major source of revenue
                                                                come from? What type of industry is this MNE
         1. We often hear on the radio and TV and read in       venturing in and how successful has this company
            business newspapers that, “Retail gasoline prices   been over the years? How would you measure
            are rising in the U.S. as OPEC decides to curb      Infosys’s success?




















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