Page 365 - Introduction to Business

CHAPTER 9 Developing the Product and Pricing Mixes 339

8. An example of an internal interface for c. testing.
brand managers is d. commercialization.
a. R&D. e. screening.
b. customers. 10. Which is the most important performance
c. advertising agencies. objective of companies’ pricing strategies?
d. channels of distribution. a. Maximize net profit.
e. suppliers.
b. Deter unfavorable government action.
9. The step in the new product development c. Keep firms from entering the market.
process that involves the strategies d. Maintain the current competitive
employed to introduce a new product and situation.
monitor its performance is e. Maximize market share.
a. business analysis.
b. concept testing.

self-test
ACE Want more questions? Visit the student website at http://college.hmco.com/business/student/ (select Gaspar,
Introduction to Business) and take the ACE quizzes for more practice.

Copyright 2010 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.