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CHAPTER 1   What Is Business?  31


                 ple example of how an increase in national output (in services) raises national
                 income by the same amount. The $15 you pay the hairstylist for a haircut represents
                 the market value of the service that he or she provides you, so your visit to the hair-
                 stylist raises GNP by $15. But the $15 you pay the hairstylist also raises his or her
                 income by that amount. So national income GNI rises by $15 as well.
                    Countries these days report gross domestic product (GDP) rather than GNP as  gross domestic product (GDP) The total
                 their primary measure of national economic performance. The GDP measures the  dollar value of all final goods and
                                                                                          services produced each year within a
                 total dollar value of all final goods and services produced each year within a coun-
                                                                                          country’s borders
                 try’s borders regardless of who owns the resources (see Exhibit 1.7). For example, a
                 Mexican migrant worker who works on a California farm will increase U.S. GDP,
                 although she or he is not a U.S. citizen. On the other hand, GDP does not include
                 profits earned by U.S. companies overseas or the goods and services produced by
                 Americans overseas, since those products and services were produced abroad, not
                 in the United States. Thus, GNP (or GNI) equals GDP plus  net receipts of factor
                 income from the rest of the world. These receipts are what domestic residents earn
                 on the wealth they hold in other countries less the payments made to foreign own-
                 ers of wealth located at home.
                    By breaking down GDP into its components, one could analyze how, for exam-
                 ple, consumption is affected by a recession and the important role consumers play
                 in the U.S. economy. This approach (as well as by utilizing the World Development
                 Report as a source) allows for comparisons across countries and also provides evi-
                 dence about why consumers in some countries are rich while others are not. A
                 major drawback of GDP/GNP/GNI analysis is that these indicators do not include
                 nonmarket (unpaid) activities such as housework, yard work, or volunteering.
                 Therefore, when a person quits doing housework and hires a maid, or you quit
                 doing your own yard work and hire a landscaper to mow your lawn, GDP, GNP, and
                 GNI will increase.
                    The ultimate measure of economic success is a country’s ability to generate a
                 high level of and steady growth in the output of goods and services regardless of
                 whether we use the GNP, GNI, or GDP standard. The higher the level and faster the
                 growth rate of an economy, the richer and better off the consumers of that country
                 are. The GNI, GNP, or GDP can be measured in current prices; this is called nomi-  nominal GNI, GNP, or GDP Economic
                 nal GNI, GNP, or GDP. One can also measure GNI, GNP, or GDP on an inflation-  output measured in current prices
                 adjusted basis; this is called real GNI, GNP, or GDP. Inflation basically moves the  real GNI, GNP, or GDP Economic output
                                                                                          measured on an inflation-adjusted basis
                 general price level up. Economists use a price index number to “deflate” a current,
                 or nominal, GNI, GNP, or GDP to a real GNI, GNP, or GDP using a certain base year
                 (the International Monetary Fund [IMF] currently uses 1995 as the base year; that
                 is, the GDP deflator is 100 for 1995). (See Exhibit 1.8 on p. 32 for details.)
                              nominal GDP
                    Real GDP
                               GDP deflator



                 EXHIBIT 1.7
                 The Components of U.S. GDP, 2001


                                                GDP 100%
                                                                           Government
                              Private consumption             Investment
                                    68%                         21%        expenditures
                                                                              14%
                 Note: figures may not add up to 100% because of rounding error.  Net exports –3%
                 Source: World Bank, World Development Report, 2003.


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