Page 75 - Introduction to Business
P. 75
2
The Environment
of Business
Introduction Learning Objectives
Evaluating the Business Environment After studying this chapter, you should be able to
Major Goals of Economic Management
1 Define the major goals of effective eco-
Policy Tools to Manage the Economy
nomic management.
The Global Nature of Business 2 Summarize the key policy tools available to
Why Do Countries Trade or Invest manage an economy.
Overseas?
3 Explain why trade is better than no trade
Theory of Absolute and Comparative
Advantage in Trade for society as a whole.
Barriers to International Trade and 4 Evaluate the different forms of trade and
Investments foreign investment barriers and their
The Foreign Exchange Market and the impact on business, consumers, and gov-
Exchange Rate ernments.
The Rise of Globalization 5 Compare the rationales behind countries’
choices of exchange rate regimes.
The World Trade Organization
Regional Trading Blocs 6 Describe the evolution of globalization.
Going International 7 Summarize the stages of regional integra-
tion and explain its pros and cons.
Export-Import Business
Licensing and Franchising 8 Identify the major regional trading blocs
and explain why some have succeeded
International Joint Ventures and Strategic
Alliances while others have not.
Multinational Enterprises 9 Define and summarize the various meth-
ods of conducting business internationally.
Careers in International Business
10 Explain the major strategic reasons why
multinational enterprises go abroad.
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