Page 15 - CIMA MCS Workbook May 2019 - Day 2

Chapter 9

PROJECT AND RELATIONSHIP

MANAGEMENT (E2) PRACTICE TASKS

TASK 1 – CRITICAL SUCCESS FACTORS

Trigger

From: CEO
To: Finance Director
Date: Today
Subject: New technology

As you are aware, we are under some pressure from the institutional investors to grow the
business. With that in mind I would like us to consider new technological developments in design
technology in our industry.

I recently attended a discussion group on a new development, Building Information Modelling
(BIM) which may help us to revolutionise our process and add further value to our customers. An
extract from the presentation is below:

“BIM brings together all of the information about every component of a building, in one place. BIM
makes it possible for anyone to access that information for any purpose, e.g. to integrate different
aspects of the design more effectively. In this way, the risk of mistakes or discrepancies is reduced,
and abortive costs minimised. BIM data can be used to illustrate the entire building life‐cycle, from
cradle to cradle, from inception and design to demolition and materials reuse. Spaces, systems,
products and sequences can be shown in relative scale to each other and, in turn, relative to the
entire project. By signalling any conflict detection BIM prevents errors creeping in at the various
stages of development/ construction.”

We have used CAD and CAM for some time now and we need to be up to date to match our
“state of the art” image in manufacturing process. I am preparing a business plan to outline our
strategy in this context and will be presenting this to the board at our next meeting. I think that
we have focussed on our core competences and potentially confused those with the key factors
to make us out perform the competition.

We need to determine what the critical success factors (CSFs) for our business are, distinguish
these from core competences and demonstrate how linking CSF’s to this new development
provide Jord with a significant competitive advantage, bring in new customers and grow the
business. I would like you to provide some background advice to assist me.

Theo

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