Page 17 - CIMA MCS Workbook May 2019 - Day 2

PROJECT AND RELATIONSHIP MANAGEMENT (E2) ‐ PRACTICE TASKS

TASK 2 – INTERNAL REVIEW

Trigger

From: COO
To: Finance Director
Date: Today
Subject: Internal review

I recently attended the COO forum with the Corvola Prefabricated Manufacturers to discuss how
we might respond to the recent announcement from the Housing Ministry that they need 100,000
new homes per year for the next four years.

One of the keynote speakers raised the issue of “added value” in the internal activities of a
business and the need to focus on what we as businesses do well. I was particularly interested in
this session on how important it is to understand what we are “good at”. It was a brief session
but contained some interesting ideas about the use of the value chain diagram of which I have
attached.

The speaker made the point that it was important to establish which of an organisation’s internal
activities are consistent with their distinctive capabilities and should be retained, and those which
may be better outsourced.

This lead me to think that JORD might benefit from a review of its internal activities; after all we
are at full capacity and may find it difficult with the current operating process to take advantage
of this new opportunity…we can’t afford to be complacent.

I think this is something which JORD should look at in more detail.

Could you prepare a briefing note on this for discussion at the next board meeting?

Frieda

KAPLAN PUBLISHING 37