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LOS 9.l: Explain how to test and correct for seasonality in                                           READING 9: TIME SERIES ANALYSIS
     a time-series model and calculate and interpret a
     forecasted value using an AR model with a seasonal lag.
                                                                                                                 Module 9.4: Seasonality

    A pattern (e.g. monthly sales data for a retailer) that tends to repeat from year to year. When present, modeling the associated
    time series data would be mis-specified unless the AR model incorporates the effects of the seasonality.

     EXAMPLE: Detecting seasonality: You are interested in predicting occupancy levels for a resort hotel chain and have obtained the
     quarterly occupancy levels for the most recent 40 quarters (10 years), with the following data:


                                                                           Does seasonality exists using the above results?


                                                                           Answer: At a 5% SL, the critical t-value is 2.026.

                                                                            Fail to Reject (Lag 1, 2, 3): NOT significantly different from
                                                                            zero.

                                                                            Reject Ho (for Lag 4): Significantly different from zero
                                                                            Autocorrelation (hence seasonality) is present!


                                                                            Thus, we conclude that this model is mis-specified and will be
                                                                            unreliable for forecasting purposes.



                                                                            We must include a seasonality term to make the model more
                                                                            correctly specified.

                                                                           Interpretation of seasonality in this is that the 4th quarter
                                                                           2015 occupancy is related to 3 quarter 2015 as well as 4th
                                                                                                            rd
                                                                           quarter 2014 occupancy.

                                                                            So how do we correct for this seasonality?
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