Page 339 - F1 - AB Integrated Workbook STUDENT 2018-19

Motivating individuals and groups

You will notice that the main motivators are to do with the value and satisfaction
gained from the job itself and are largely non-financial in nature. Herzberg argued
that the potential to boost employee motivation caused by increases to pay were
extremely limited.

Instead, Herzberg suggested three types of job design that could be an effective
tool for motivating employees.

 Job enrichment (vertical job enlargement) – this is a deliberate, planned
process to improve the responsibility, challenge and creativity of a job.

 Job enlargement (horizontal job enlargement) – this is an attempt to widen
the employee’s job by giving them a larger workload. It does not involve a
higher level of work.

 Job rotation – this is the planned rotation of staff between jobs to alleviate
monotony and provide a fresh, challenging job.

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