Page 337 - F1 - AB Integrated Workbook STUDENT 2018-19

Motivating individuals and groups

2.2 Content theories

Maslow’s hierarchy of needs

Self-fulfilment

Ego/Esteem

Social/Belonging

Safety/Security

Basic/physiological

Criticisms of Maslow’s hierarchy

 Individuals have different needs and may not necessarily reach
them in the same order as each other.

 Individuals may seek to satisfy several needs at the same time.

 Not all needs are, or can be, satisfied through work.

331