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               than them (US27,174m against USD4000m); so their past successes in integrating smaller business
               may not be a ‘walk in the park’ this time around. We therefore, anticipate some serious integration
               problems, and in any event, if despite them having hired our previous CEO, still they could not find
               synergies that are better than what they have tabled, it is likely that no better synergies could be

               found; so, our shareholders run a risk of accepting the 50% premium, become part of the VR group,
               only to find the synergies cannot be realized and their share value collapses. We would have failed
               in our overarching duty to work in their best interest!


               Recommendation: Reject the offer and activate a takeover defence strategy immediately.

               Justification: The revenue synergies are not large enough to justify the premium and if we were to
               include the cost synergies, we will be accepting that our shareholders will realise value through a

               series of potentially unethical practices that could damage our brand!

               Actions: Send a mail to VR, rejecting the offer and get ready to launch an attack campaign against

               VR for making public statements about synergies that are not backed by the numbers; or for putting
               forward cost synergy  proposals that are potentially unethical. We  could also report them to the
               competition authorities in South Africa -raising job loss and potential market dominance concerns.
               Meet with PIC particularly, and  reassure them  of our long-term commitment to South Africa,

               including our desire to rather do a spin-off  of our non-core assets and  create a new mining
               champion, listed on the JSE, to meet their domestic socio-economic and political concerns. Assure
               them we are about to announce a return to our old dividend pay-out policies which will see a 34%
               appreciation of their 15% holding, and that we are executing to restore our investment grade. Do a

               similar charm offensive with other major shareholder blocks!

               B2.     CORPORATE RECONSTRUCTION AND RE-ORGANISATION

               The dithering over our strategic direction remains a strategic weakness and a strategic threat. In the
               light of falling commodity prices, market value and damage to our balance sheet, we took a strategic

               decision to  radically restructure  and dispose some  key segments. The recent recoveries in
               commodities and, our share prices, together with major repairs to our balance sheet may indicate
               that the strategic rationale for this direction may no longer be sound. Yet, we are right in the middle

               of  negotiations  in respect  of  major  disposals. If  in  six months,  it  turns out  we had already  done
               enough to regain our status, we will have a problem of having unnecessarily disposed major assets
               and damaged long-term shareholder value. If we don’t, and the rating agencies decide to not restore
               us to investment grade,  it would be because they are still  not satisfied with our recent financial
               performance, and we would have walked out of the current negotiations. We will be forced to re-start

               the negotiations (if still possible), all this will create even more strategic uncertainty, impacting on our

                                                       Developed by The CharterQuest Institute for 'The CFO Business Case Study Competition 2017'
                                                                          www.charterquest.co.za | Email: thecfo@charterquest.co.za
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