Page 20 - MCOM MODEL ANSWER 1

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PESTEL Analysis (Global) : APPENDIX 1

Political  Governments around the world will seek to enact policies to promote

the industry due to job creation and economic growth impact
 Nuclear Non Proliferation deal and sanctions against Ilania

 Mooted indeginsation programme in Ilania
Economic  3.8% of global GDP together with wider ecosystem accounting for 25
million jobs worldwide

 Declining prices of smart phones
 Depreciation of the S$ against the US$

Social  Language barriers in developing markets will affect internet uptake
 Increasing social media interaction with facebook and whatsapp

 Increasing mobilsation of African societies against multinationals
Technological  Smart phones and more internet is accessed via mobile

 Shift to mobile data as a way of communicating
 Internet of Things (IOT)

 Developments in e and m commerce and mobile money technologies
 Cloud computing and managed IT solutions

 Big data technology platforms
Environmental  Climate change accord signed

Legal  Tightening of the regulatory environment through various
Telecommunications Regulatory Authorities through powers to award
licenses and impose fines -e.g. the S$58 billion imposed on MCOM.

 Increasing tension between security and privacy laws could see
governments enact new policies that encroach on personal freedom in

a bid to require mobile operators to avail personal data for crime
prevention purposes.

Developed by The CharterQuest Institute for 'The CFO Business Case Study Competition 2016'
www.charterquest.co.za | Email: thecfo@charterquest.co.za