Page 10 - CIMA OCS Workbook February 2019 - Day 1 Suggested Solutions

CIMA FEBRUARY 2019 – OPERATIONAL CASE STUDY

CHAPTER FIVE – E1

1 SUMMARY OF CASE – SWOT

Strengths Weaknesses

• 25 years’ experience in the market. • Fall in revenue.
• Trigg is the largest of 4 brands which • Profitability has been slowly declining.
account for 70% of Fawland’s domestic • Operating cycle worsening.
outdoor toy market. • Product range has remained largely
• High quality materials used e.g. timber. unchanged for years.
• Active company website. • Commercial sector mature/ stagnating.
• Trigg is a good employer and staff • Wide span of control for Sales Director
retention levels are high. and Finance Director.
• In-house installation team are highly • Lack of dedicated HR professionals.
trained and experienced. • Lack of dedicated IT experts.
• The outdoor climbing equipment sector • Sales team can only earn up to 0.5%
seems to be immune to trends and bonus - not very motivational.
fashions that characterise the rest of the • Outdated production system - hasn’t
industry. been changed for 20 years.
• Commercial customers are able to design
bespoke products.
• Trigg products adhere strictly to all
commercial safety standards, ranking
them at the highest level of safety in
Fawland.
• 15 year warranty for parts and labour on
commercial products.
• Good, longstanding relationships with
reliable and flexible suppliers.
• Managing Director is keen to revitalise
the business.
• New design manager appointed.
• Production Director has worked for the
company for 23 years and is an expert in
all aspects of the product range and in
Health and Safety Compliance.
• Innovative design team.
• Integrated IT system which links aspects
of the design and production system
with the accounts.

52 KAPLAN PUBLISHING