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Chapter 16




               3.3   The cultural web






                                                         Symbols



                                        Stories and                       Power
                                          myths                         structure



                                                       Paradigm



                                       Routines and                   Organisational
                                          rituals                        structure


                                                         Controls






               Some or all of these may have to change in order for transformation to be effective.



                  Illustrations and further practice


                  Now read illustration 2.




























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