Page 154 - BA1 Integrated Workbook STUDENT 2018

Subject E3: Strategic Management

9.3 Y is the new IT Director of CIV. He has started off by examining CIV’s website.
He has found that while customers are able to make basic purchases from the
site, CIV gathers no information on these customers. He has argued that CIV
needs a more detailed site that gathers customer information to allow for
targeted marketing.

Which of the following is the stage of e-business that CIV appears to have
reached?

A E-commerce

B Web presence

C Integrated e-commerce

D E-business

9.4 OOO is a technology firm that has developed a new operating system (OS) for
personal computers. While OOO has developed the system itself, it has
encouraged other software developers to write their own software programmes
that will run on this new OS. It believes that the more potential software that will
run on its OS, the more attractive the OS will be to customers.

Which of the following aspects of Web 2.0 is being described in the above
scenario?

A Competence syndication

B Global network effects

C Mashups

D Software as a Service (SaaS)

146