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LOS 31.b: Calculate and interpret a justified price multiple. READING 31: MARKET-BASED VALUATION: PRICE AND
LOS 31.c: Describe rationales for and possible drawbacks ENTERPRISE VALUE MULTIPLES
to using alternative price multiples and dividend yield in
valuation. MODULE 31.2: P/B MULTIPLE
LOS 31.d: Calculate and interpret alternative price multiples
and dividend yield.
P/B Ratio – Advantages:
• B is a cumulative amount that is usually positive, even when the firm reports a loss (-EPS).
• More stable than EPS, so more useful than P/E when EPS is particularly high, low, or volatile (transitory problem of P/E)
• It is appropriate measure of NAV for firms that primarily hold liquid assets (insurance, and banking firms).
• Useful for valuing companies that are expected to go out of business.
• Empirical research shows that P/Bs help explain differences in long-run average stock returns.
P/B Ratio – Disadvantages:
• B omits value of intangible economic assets, such as human capital.
• Misleading if significant differences firms size due to business model (outsourcing production lowers B and increase P/B ratio).
• Different accounting conventions can obscure the true investment by shareholders, which reduces the comparability across
firms and countries (R&D are expensed in the United States, but not under IFRS);
• Inflation and technological change can cause the B and P of assets to differ significantly.

