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Chapter 12






                          Overview









                       Why do                 Long-term survival                  Performance

                    companies                   and the product                   improvement

                         fail?                        life-cycle                     strategies








                                                    CORPORATE

                                                      FAILURE





                                                                       The Z score

                                                                   (quantitative model)
                    Corporate failure

                   prediction models
                                                                    Argenti’s A score
                                                                   (qualitative model)




















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