Page 10 - My Marketing Sucks Book

biggest sense of pride are his kids and the man takes great pride in a
well-balanced life. He is still leading the world in knowledge and

solutions.

● Copywriters - This area was outsourced for years. We worked with one,
main contributor who we believed was the first industry ‘long timer’ to

crack the code when it came to the secret to a healthy lifestyle was also
the solution to weight loss, more energy and longevity.

Woody McMahon’s newsletter articles were ahead of our time and still
ring true today. Woody is a club owner, licensed chiropractor and
certified trainer. He was the best fit for us in the nation. All the other

contributors we worked with were ‘spot on’ with their articles - but
none of them had the knowledge and insight that Woody did.

● Family members - Nothing great can ever be accomplished without the
support and cooperation of those closest to us - our families. To do what
we needed to do required sacrifices from everyone.

We can’t thank our loved ones enough. Every one of them has directly
and indirectly contributed to the success we’ve been able to enjoy for
13+ years now. Our children have been our motivators every day.

We missed many hour of family time over the years, but the love and
support from Jake, Meg, Will and Emma is what continues to push us

beyond our own level of accomplishments to this day.