Page 5 - My Marketing Sucks Book

Create A Big Impact With Simple Changes
Creating Happiness Is Their Business

Chapter 16. Ask For The Business
People Are Waiting To Be Asked

Eliminate Your Fear of Rejection
Don’t Forget Your Existing Customers

How Do You Tap This Goldmine?

Section III: How to Get Your Customers to Spend More

Chapter 17. Would You Like Fries With That?
Up-Selling is a Win-Win For You and Your Customer

Subtle, Yet Effective
Chapter 18. Up-Selling On Autopilot

Thank Me? No, Thank You!
Inspect What You Expect
Chapter 19. Divide and Conquer

Send The Right Message To The Right Person
We Call It Smart Marketing

Chapter 20. Find Out What They Want and Give It To Them
What Is It That They Want?
You’ll Go Broke Giving People What They Need

Chapter 21. Make It Easy to Say “Yes”
Cut Through The Noise with USP’s and Hot Buttons

What’s Good a Good Time For Me, May Not Be a Good Time For You
Drip Marketing Will Wear Down Your Most Stubborn Prospects

Section IV: Marketing Your Way to Success
Chapter 22. Why Donald Trump is President

Obama Won For the Same Reasons
You Can Rocket Your Way to the Top

Chapter 23. Pull Them Through the Buying Cycle
Indecision Is the Seedling of Fear