Page 3 - My Marketing Sucks Book
P. 3
Contents
Section I: How to Attract and Convert More Customers
Chapter 1. Do You Ever Feel Like the Best Kept Secret in Town?
Perception Is Reality
You're Not as Good as You Think You Are
Take Your Pride and Stick It on the Shelf for a Minute
It’s a Balancing Act
Chapter 2. First Impressions Stick
Victory Goes to the One With Superior Forces at the First Point of Contact
It’s Generally NOT the Price That Matters When People Decide To Buy
Keep an Eye on Your Confidence Meter
Chapter 3. Finding Your Unique Selling Points (Then Use Them Everywhere!)
The Most Common Marketing Mistake Being Made
Separate From the Pack to Dominate Your Market
Create Separation to Stand Out From the Pack
Stop Thief!
Chapter 4. The Secret to Exponential Growth
Keep The Main Thing The Main Thing!
The Only Three Ways to Make More Money in Your Business
Chapter 5. Spy on Your Competition
What Does Competitive Intelligence Have To Do with Marketing?
WHO is My Competition? WHERE is My Competition?
WHAT Do They Do, and WHY Do People Give Them Business?
Chapter 6. Dominate at Your First Points of Contact
What Are Your ‘First Points of Contact’?
It’s Time to Spy on Yourself
Evaluate Your Own Website Properly Before Making Any Changes
Did You Hear What They Said About Your Business?
Chapter 7. Automate Your Sales System
Winning Systems Can Be Seen Everywhere
A Winning System Doesn’t Care Who Your Players Are
