Page 108 - My Marketing Sucks Book

chance to add to their order. Most online shopping carts (like the one we use
1shopping cart.com) gives you the opportunity to create a one click link offer.
Before they're completely checked out, your customer can say yes or no to your

ad. If they like the offer, it will be added with their original purchase.
We LOVE that. You should too!

Thank Me? No, Thank You!

Staying with the example of the ‘Thank You’ process, it naturally leads to a very
subtle but effective up-sell to your customer. By doing it automatically with an
automated drip marketing system, you’ve taken the human factor of the fear of
rejection out of the equation.

Your drip marketing and website pages can ask everybody if they want to
purchase something additional. It doesn't skip it, doesn't prejudge, it just asks.

Think of it this way. Someone who just bought from you is highly likely to buy
again because they've gone through the Trust Factor. You have effectively
answered in their mind:

● Do I like you?
● Do I want to buy from you?
● Do you offer what I need/want?

It sets you up perfectly to pivot and say, “Congratulations on your order! By the
way, this might be a good complement to what you just bought.”

It's also never too late to up-sell. You can and should stay visible and available to
your clients via drip marketing. Part of your follow up with your new customers is
an email a few days later to check on them; making sure everything's good.

At that point you can say something like… “Hey John Smith! Congratulations on
your purchase of our XYZ. Just so you know, many of our customers who
purchased that also bought this (and give them another option)”.

Have you noticed the mega-giant Amazon does it constantly?

The minute you start looking at a product, the bottom of the page fills up with
other customers who bought what you purchased and also bought these other
similar items. What a wonderful, automatic way to get you to look at buying more
than one item.