Page 113 - My Marketing Sucks Book
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to go to each of those specific audiences.
What we want to avoid is sending the right message to the wrong person at the
right time and nothing happens. Or, too often we may send the wrong message to
the right person at the right time and again nothing happens. Or even the right
message to the right person at the wrong time and nothing happens.
You get where we're going with this?
Yes it takes work up front to get your segments and lists in place and to get the
messages prepared, but it's well worth it long term. When you build it correctly
once, the first time, you will find it will take care of everything automatically for
years to come!
Understanding the importance of ‘Dividing and Conquering’ your respective
audiences is one of the intangibles that prevent many people from achieving
ultimate success.
We Call It Smart Marketing
Smart marketing is 10 times more effective than any other kind of marketing plus
it protects your list. If you're sending the wrong message to the wrong person
they may ignore you, or worse, unsubscribe and be gone forever.
Do it right and reap the rewards forever.
As we like to say: Getting the right message to the right person, at the right time
will create an action every time.
Chapter 20. Find Out What They Want and Give It To
Them
Be very, very careful here. We did not say find out what they NEED and give it to
them.
It doesn’t matter what they NEED, because in the end they will do what they
