Page 114 - My Marketing Sucks Book

WANT.

Take a look at the fitness industry, an industry we worked in for the last 13+
years. Everyone needs fitness. Your life expectancy and your quality of health
depend on how fit you are. So no matter who you are, where you're from, you
need some type of Health and Fitness in your life.

Notice the word need.

If you try and sell people what they need, it’s their job is to resist you - that's
human nature. But if you find out what people want and provide that to them
you will be rich Beyond Your Wildest Dreams.

Unfair Advantage #17:

Crush Your Competition By Focusing On

What People WANT, Not What They Need

We can't tell you how much time and money we wasted at Profit Partners early
on trying to sell people what they NEED.

We would develop a product that would solve all kinds of problems. We were so
excited about it. We couldn't wait to get it to the market. We would spend weeks

upon weeks of hard work and long hours, getting it ready for the launch.
Only ultimately to find out nobody was buying it! It would drive us crazy because
we know they NEEDED it.