Page 119 - My Marketing Sucks Book

We congratulated them on getting the word out. Then we showed them how to
improve on their system by adding consistent follow-ups instead of just one shot
messages. When their next event came up their graphic designer created a nice
flyer with all the details, as they normally do to help promote it. Normally they

would then send it out via email and hope and pray that people would show up.

Your Unfair Advantage #18:
Use Consistent Follow-Up Not Only For New Sales

But Also For Upselling Existing Clients

Here’s what we did instead…

We showed them that with consistent follow-up, sending a series of messages out
to people every 3 or 4 days (not too many, not too few but enough to remind
people of this event) would generate significantly better results than a one-blast

email:
● Day One - Within 48 hours, they had 11 people sign up. Normally they
would stop there. Last event, they got a total of 12 people to attend.
● Day Three - The second message got 15 more people to sign up because the
timing was better.
● Day Five - The third message got 7 people to sign up.

Using our tested and proven approach, they got 22 more sign-ups than they did

last time. Almost 3 times the number of sign-ups right there!
Now here is the next big challenge. To get 34 sign-ups to actually come to the
event. Last event, of the 12 people who signed up, they had 8 actually attend.
They had no reminder system in place to make sure everyone was onboard and

coming.
We showed them how persistent follow up also works well after getting their
attention and getting them to sign-up. We showed them how to send out a series

of messages reminding them of what's coming up. We showed them how to build
interest and enthusiasm by telling their sign-ups about what they're in for and to
get them excited about the event.
Our client ended up sending out three reminder emails to their 34 signups. The

result - 25 people attended the event! Our client tripled the number of attendees