Page 120 - My Marketing Sucks Book

and sales from that event to their existing customer base were 4x the amount

they made from the previous time they ran it.
When YOU install a consistent follow-up system in YOUR business, you will see
your results double, triple and even quadruple. We have seen it time and time
again - regardless of the type of business it is installed.

Drip Marketing Will Wear Down Your Most Stubborn Prospects

We call consistent follow-up using email Drip Marketing.
Drip marketing is always more effective than just using one time blasts.

The term drip marketing is aptly named. Just like you can break through rock one
drop of water at a time day after day, month after month, year after year, you can
ultimately catch your prospects at the time that is right for them with drip

marketing and consistent and regular follow-up.